In order to pool the resources and expertise to achieve the optimal commercial circulation between the three continents: Asia, Africa and America. The joined venture between Canada Trade F.M.C.G and Global Shores occurred during 2005. Where both successful companies began to continuously swap its prowess in marketing, brand building, and distribution of some of the world’s leading FMCG brands. Global Shores took over Asia and Africa, whilst leaving the Americas to Canada Trade F.M.C.G. The separate operations are spread with great effort via highly qualified and experienced teams in sales, marketing, supply chain, logistics and other operational support functions.

This success is being built on a strong customer oriented approach , enhanced by in-depth market knowledge thus differentiating the venture from the peer competition in the extensive but opulent trading sector.

The executive management team have been utilizing their extensive international experience that accumulated over the span of 20 + years in global FMCG industries operating with best practices .

The commitment to continuous improvement ,training, and staff technical and inter-personal skills development ensures that this expertise is maintained, grown and experience is transferred.